DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 13 / MID-AUTUMN FAMILY SHOPPING
Mandarin family dialogue • three coordinated looks • a family outing in Onehunga
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:37.67
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • Mandarin dialogue + acoustic guitar music
Three family looks • approved product pages • V06 dialogue-protected mix
OPENING HOOK • 00:00.00–00:12.33
Opening / A Family Mid-Autumn Moment
A spoken family exchange leads into mooncakes and a weekend outingON-SCREEN MESSAGE
一盒月餅
一個購物的週末。
CREATIVE PURPOSE
The same family introduces the outing before each person's outfit and its corresponding product page.
VISUAL RHYTHM
Family dialogue without music → mooncake picnic → first look.
LOOK 01 • 00:12.33–00:18.43
Mum's Look
媽媽穿搭 • CUE blazer and pleated pantsON-SCREEN LOOK
媽媽穿搭
STYLE / MOOD
A light tailored outfit feels polished while remaining easy for a family day out.
VISUAL RHYTHM
Walking model → complete blazer-and-pants product page.
LOOK 02 • 00:18.43–00:25.13
Dad's Look
爸爸穿搭 • Under Armour top, pants and shoesON-SCREEN LOOK
爸爸穿搭
STYLE / MOOD
Dark athletic basics give the father a simple, practical weekend look.
VISUAL RHYTHM
Walking model → three-piece product page.
LOOK 03 • 00:25.13–00:32.50
Child's Look
孩子穿搭 • Cotton On Kids sweatshirt and skirt with Skechers Kids shoesON-SCREEN LOOK
孩子穿搭
STYLE / MOOD
The pink graphic sweatshirt and denim skirt bring playful colour to the family set.
VISUAL RHYTHM
Walking child model → matching sweatshirt, skirt and shoe product page.
FAMILY MOMENT • 00:32.50–00:35.50
Together Under the Moon
The three family members reunite at the Mid-Autumn picnicON-SCREEN MESSAGE
月圓
人也在身邊。
CREATIVE PURPOSE
Return from individual outfits to the family story before the destination message.
VISUAL RHYTHM
Dusk skyline and moon → shared picnic → store invitation.
CLOSING • 00:35.50–00:37.67
Closing / Call to Action
The family walks together towards a Dress Smart Onehunga visitON-SCREEN MESSAGE
這個中秋，和家人一起逛 Dress Smart
151 Arthur Street, Onehunga
CREATIVE PURPOSE
End the family story with one clear shopping destination.
VISUAL RHYTHM
Family walk-away → concise Chinese invitation → address hold.