DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 12 / MID-AUTUMN, MORE THAN MOONCAKES
Spoken Mandarin opening • three jewellery gift ideas • product-first Mid-Autumn retail story
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:38.03
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • Mandarin dialogue + festive lifestyle music
Three jewellery gift ideas • Pandora product pages with recorded prices • final Chinese CTA • V7
OPENING HOOK • 00:00.00–00:10.03
Opening / More Than Mooncakes
A warm gift exchange turns the familiar Mid-Autumn moment into a jewellery storyON-SCREEN MESSAGE
中秋禮物，不只月餅
一份會被留下的心意。
CREATIVE PURPOSE
The spoken exchange introduces jewellery as a lasting Mid-Autumn gift while keeping the opening intimate and human.
VISUAL RHYTHM
Gift box reveal → natural reaction → clean campaign hook → first jewellery look.
LOOK 01 • 00:10.03–00:17.03
A Ray of Light
送她一點光 • Pandora Red Heart Stud Earrings and Engravable Heart Tag PendantON-SCREEN LOOK
送她一點光
STYLE / MOOD
A close, confident portrait makes the heart jewellery feel personal, luminous and easy to give.
VISUAL RHYTHM
Earrings and pendant in motion → clean product page with large products and clear prices.
LOOK 02 • 00:17.03–00:24.03
Keep It Close
圓圓戴在身邊 • Pandora Moments Engravable Heart Clasp Snake Chain Bracelet and Heart Tag PendantON-SCREEN LOOK
圓圓戴在身邊
STYLE / MOOD
The wrist detail shifts the story from a reveal to an everyday keepsake while preserving the warm evening palette.
VISUAL RHYTHM
Bracelet gesture → product-first layout with an enlarged bracelet and supporting pendant.
LOOK 03 • 00:24.03–00:31.03
A Gift She Loves
送自己一份喜歡 • Pandora Pink Small Jewellery Box, Red Heart Stud Earrings and Heart Tag PendantON-SCREEN LOOK
送自己一份喜歡
STYLE / MOOD
The compact jewellery box brings the gifting idea back into frame and adds a useful, self-gift option.
VISUAL RHYTHM
Jewellery box interaction → three-product page with the box held at hero scale.
GIFT EDIT • 00:31.03–00:34.03
One Thoughtful Gift
The jewellery box, bracelet, earrings and pendant return together in the Mid-Autumn settingON-SCREEN MESSAGE
不只一份禮物，是一桌心意
首飾、收納與一份剛剛好的心意。
CREATIVE PURPOSE
The summary recombines the approved items so the audience sees a complete gift edit before the retail message.
VISUAL RHYTHM
Warm tabletop hold → four clearly recognisable gift options → direct CTA transition.
CLOSING • 00:34.03–00:38.03
Closing / Call to Action
The Mid-Autumn table remains visible behind one concise Chinese retail messageON-SCREEN MESSAGE
今年中秋，找一份會被留下的心意
珠寶、首飾與貼心小物
盡在 Dress Smart 優惠店
到 Onehunga 找禮物
CREATIVE PURPOSE
The CTA turns the emotional gift idea into a single store visit while retaining the approved Chinese message.
VISUAL RHYTHM
Darkened Mid-Autumn table → red CTA button → Dress Smart logo and Onehunga address.