DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 11 / COMFORT, STYLED
Spoken Mandarin hook • three active weekend looks • product-first retail confirmation
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:30.63
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • Mandarin dialogue + lifestyle music
Three active lifestyle looks • final logo and Chinese CTA • V3 final
OPENING HOOK • 00:00.00–00:08.00
Opening / Pretty Comfortable
The final model appears inside a short spoken exchange before leaving for the dayON-SCREEN MESSAGE
妳不是說舒服最重要嗎？
漂亮地舒服。
CREATIVE PURPOSE
The short voice exchange gives the comfort theme a playful human point of view without relying on written dialogue.
VISUAL RHYTHM
Question → confident answer → model walks out → first lifestyle look begins as the BGM enters.
LOOK 01 • 00:08.00–00:15.00
Coffee Run
週末出遊，輕鬆出發 • Kathmandu rain jacket, Lorna Jane leggings and SkechersON-SCREEN LOOK
週末出遊，輕鬆出發
STYLE / MOOD
Light neutrals and a practical rain shell create an easy coffee-run outfit with a polished finish.
VISUAL RHYTHM
Relaxed waterfront walk → three clearly separated products and current prices.
LOOK 02 • 00:15.00–00:21.00
Waterfront Walk
城市走走，舒服最重要 • Macpac down jacket, Under Armour leggings and New BalanceON-SCREEN LOOK
城市走走，舒服最重要
STYLE / MOOD
A soft green puffer adds warmth while the active base keeps the outfit flexible for a waterfront walk.
VISUAL RHYTHM
Large, energetic arm movement → pure white product page with direct item and price hierarchy.
LOOK 03 • 00:21.00–00:28.00
Park Day
好走、好搭，一整天都自在 • Kathmandu black jacket, Under Armour leggings and New BalanceON-SCREEN LOOK
好走、好搭，一整天都自在
STYLE / MOOD
Black outerwear creates the most versatile all-day look, balanced by light sneakers and an open park setting.
VISUAL RHYTHM
Purposeful walking through spring greenery → final three-product confirmation.
CLOSING • 00:28.00–00:30.63
Closing / Call to Action
The final park-day look holds behind a simple Chinese retail messageON-SCREEN MESSAGE
好走、好搭，一整天都自在
DRESS SMART ONEHUNGA
dress-smart.co.nz
CREATIVE PURPOSE
The CTA repeats the strongest comfort promise while keeping the final model visible and recognisable.
VISUAL RHYTHM
Natural walking slows into a darkened end hold with concise Chinese copy and approved logo placement.