DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 10 / THREE SPRING WARDROBE UPDATES
Wardrobe dialogue hook • three wearable looks • product-led spring refresh
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:33.85
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • Mandarin dialogue + acoustic music
Three-look spring wardrobe guide • model motion + pure product pages • V2 final
OPENING HOOK • 00:00.00–00:06.00
Opening / A Full Wardrobe
Two women turn a familiar wardrobe complaint into a three-piece spring shopping ideaON-SCREEN MESSAGE
衣櫃都滿了，為什麼還是沒衣服穿？
因為春天只差這三件。
CREATIVE PURPOSE
The opening starts from an everyday wardrobe frustration and gives the viewer a simple reason to keep watching.
VISUAL RHYTHM
Quick exchange → three garments lifted into frame → immediate transition to the spring edit.
LOOK 01 • 00:06.00–00:16.00
Light Spring Set
春日輕盈，自在成套 • White cardigan, neutral bag and soft-glow sneakersON-SCREEN LOOK
春日輕盈，自在成套
STYLE / MOOD
Soft white and pale neutrals create the lightest, most polished look in the edit.
VISUAL RHYTHM
Editorial title → confident outdoor walk → three-product confirmation.
LOOK 02 • 00:16.00–00:23.00
Warm Pattern Layer
花紋暖色，通勤更有層次 • Textured top, printed scarf and black wide-leg pantsON-SCREEN LOOK
花紋暖色，通勤更有層次
STYLE / MOOD
A warm printed scarf adds colour and movement to a practical dark workwear base.
VISUAL RHYTHM
Scarf gesture and walking motion → clean flat-lay page with separate item labels.
LOOK 03 • 00:23.00–00:30.00
Relaxed Denim
牛仔疊穿，鬆弛也有輪廓 • Denim jacket, striped tee and wide-leg jeansON-SCREEN LOOK
牛仔疊穿，鬆弛也有輪廓
STYLE / MOOD
Denim-on-denim feels relaxed and current, with a striped tee keeping the look light.
VISUAL RHYTHM
Straight walk with visible denim movement → three-piece product page.
CLOSING • 00:30.00–00:33.85
Closing / Call to Action
The three spring updates resolve into a direct store visit promptON-SCREEN MESSAGE
春日衣櫥，現在就更新
立即到店選購
Dress Smart Onehunga
CREATIVE PURPOSE
The darkened final model frame keeps the fashion context visible while giving the CTA maximum contrast.
VISUAL RHYTHM
Final look fades under the Chinese message, red CTA button and approved black branding block.