DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 09 / ONE MAN, FOUR AUCKLAND MOODS
Cherry-blossom dialogue hook • four outdoor looks • pure product confirmation
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:37.04
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • Mandarin dialogue + acoustic music
Auckland outdoor menswear series • four looks • final V5 product pages and CTA
OPENING HOOK • 00:00.00–00:10.00
Opening / One Man, Four Moods
The same male model enters through a natural spring conversation under Auckland cherry blossomsON-SCREEN MESSAGE
同一個他，四種風格
ONE MAN • FOUR AUCKLAND MOODS
CREATIVE PURPOSE
A real two-person interaction makes the opening feel like part of the fashion story instead of a separate title card.
VISUAL RHYTHM
Spoken exchange without BGM → four-look title reveal → immediate move into the first outfit.
LOOK 01 • 00:10.00–00:16.00
Spring Smart Casual
花影之間，從容剛好 • Rodd & Gunn polo + Thomas Road chinosON-SCREEN LOOK
花影之間，從容剛好
STYLE / MOOD
Teal and stone create a polished spring look with mature, easy confidence.
VISUAL RHYTHM
Cherry-blossom model walk → clean two-product confirmation.
LOOK 02 • 00:16.00–00:22.00
Coastal Weekend
海風裡，自在剛好 • Barkers Oxford shirt + Levi’s 511 jeansON-SCREEN LOOK
海風裡，自在剛好
STYLE / MOOD
Olive shirting and dark denim feel relaxed, coastal and ready for a casual Auckland weekend.
VISUAL RHYTHM
Mission Bay walking movement → product page with two clearly separated garments.
LOOK 03 • 00:22.00–00:28.00
Urban Outdoor
走進綠意，輕裝出發 • Huffer shell jacket + Union pantON-SCREEN LOOK
走進綠意，輕裝出發
STYLE / MOOD
A black shell and earthy trouser bring practical outdoor function into a clean city wardrobe.
VISUAL RHYTHM
Active jacket gesture in Cornwall Park → direct technical product confirmation.
LOOK 04 • 00:28.00–00:34.00
Workwear Edge
城市有角，自成態度 • Dickies jacket + 874 Original Work PantsON-SCREEN LOOK
城市有角，自成態度
STYLE / MOOD
Brown workwear and black trousers deliver the strongest attitude against Silo Park’s industrial waterfront.
VISUAL RHYTHM
Confident city pose and walk → final two-product page before the CTA.
CLOSING • 00:34.00–00:37.04
Closing / Call to Action
The fourth look remains on screen while branding changes from logo to store informationON-SCREEN MESSAGE
四種風格，找到適合他的那一套
Dress Smart Onehunga
151 Arthur Street, Onehunga • dress-smart.co.nz
CREATIVE PURPOSE
The final outfit carries the viewer into a direct store prompt without breaking the outdoor fashion world.
VISUAL RHYTHM
Look recap message → logo state → address and website in the same branded position.