DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 07 / THROUGH DAD'S EYES
Emotional father–daughter story • Oakley eyewear gift • Mandarin voiceover
- FORMAT
- 9:16 • 720 × 1280
- RUNTIME
- 00:24.50
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • Mandarin voiceover + music
Father–daughter gift story • bold final typography • Oakley Father's Day offer
SCENES 01–03 • 00:00.00–00:09.00
Gift Reveal / A Clearer World
A playful instruction becomes a meaningful Father’s Day eyewear giftON-SCREEN MESSAGE
爸，先閉上眼睛。
Dad, close your eyes first.
REVEAL LINE
這次，換我送你一個更清晰的世界。
This time, let me give you a clearer world.
VISUAL RHYTHM
Title premise → warm instruction → tactile sunglasses reveal, with each beat held long enough for the Mandarin message to land.
SCENE 04 • 00:09.00–00:13.00
Through Dad’s Eyes
The gift connects to the guidance Dad gave throughout her childhoodON-SCREEN MESSAGE
小時候，你替我看清前面的路。
When I was little, you helped me see the road ahead.
CREATIVE PURPOSE
The open coastal path visualises Dad's lifelong guidance, giving the eyewear idea an emotional meaning beyond the product itself.
VISUAL RHYTHM
A quiet four-second hold lets the image, voiceover and bold text work as one reflective story beat.
SCENE 05 • 00:13.00–00:17.00
Walk Together / More to See
The relationship shifts from being led to sharing the journey side by sideON-SCREEN MESSAGE
長大後，換我陪你看更多風景。
Now that I'm grown, it's my turn to see more of the world with you.
CREATIVE PURPOSE
Walking together completes the role reversal and turns the Father's Day gift into a promise of more shared experiences.
VISUAL RHYTHM
The second four-second scenic beat mirrors the previous scene, moving from childhood guidance to an adult bond.
SCENE 06 • 00:17.00–00:21.00
Oakley / Father’s Day Offer
A clear retail reveal follows the emotional father–daughter storyPROMOTION
20% OFF
SELECTED POLARISED SUNGLASSES*
Father's Day at Oakley • Offer ends 06/09/2026
RETAIL ROLE
The product page converts the story's “clearer world” promise into a relevant, time-bound Father's Day shopping offer.
TERMS
Product exclusions and further T&Cs apply. See store associate for details.
SCENE 07 • 00:21.00–00:24.50
Closing / Call to Action
The emotional promise resolves into a direct Dress Smart Onehunga visit promptON-SCREEN COPY
他帶你看世界
He showed you the world.
這個父親節
送爸爸一個更清晰的世界
This Father's Day, give Dad a clearer world.
立即到 Dress Smart Onehunga
CREATIVE ROLE
The CTA repeats the core visual metaphor and directs the audience to Dress Smart Onehunga while the father–daughter image keeps the finish warm.