DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 06 / FATHER'S DAY FAMILY GAG
Chinese family dialogue • three coordinated looks • big-brand sale CTA
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:30.00
- FRAME RATE
- 24 FPS
- AUDIO
- AAC • original Chinese dialogue + music
Three father looks • English subtitle translation • V16 final product pages
SCENES 01–08 • 00:00.00–00:16.00
Opening / Father’s Day Family Gag
A cheeky mother-and-son exchange sets up three new outfits for DadSTORY BEAT / ENGLISH SUBTITLES
Three new outfits for Dad
“If Dad looks handsome, we’ll be rich!”
“I choose. You pay. Dad’s job is to look handsome.”
“Dress Smart has lots of big brands on sale. Let’s go take a look!”
CREATIVE PURPOSE
The child’s confident logic turns a familiar Father’s Day shopping idea into a light, memorable family joke before the fashion reveal.
VISUAL RHYTHM
Warm reaction shots and readable English subtitles build the punchline, then the final sales line motivates the move to Dress Smart.
LOOK 01 • 00:16.00–00:20.00
Smart Business
第一套 / 商務都會感 • Navy blazer, white polo and light chinosON-SCREEN LOOK
第一套 / 商務都會感
STYLE / MOOD
A polished navy-and-neutral palette gives Dad a confident business-casual look while the family styling keeps it warm and approachable.
VISUAL RHYTHM
Family lifestyle reveal → product page with brand, item and price confirmation.
EDITING DIRECTION
Two clear two-second holds keep the retail message readable while preserving the family-story momentum.
LOOK 02 • 00:20.00–00:24.00
Weekend Polish
第二套 / 週末高級感 • Olive jacket, light knit and cream chinosON-SCREEN LOOK
第二套 / 週末高級感
STYLE / MOOD
Soft olive and cream create an elevated weekend look that feels relaxed, fresh and easy to shop.
VISUAL RHYTHM
Family lifestyle reveal → product page with brand, item and price confirmation.
EDITING DIRECTION
Two clear two-second holds keep the retail message readable while preserving the family-story momentum.
LOOK 03 • 00:24.00–00:28.00
Quiet Luxury
第三套 / 低調奢華感 • Camel coat, black knit and dark trousersON-SCREEN LOOK
第三套 / 低調奢華感
STYLE / MOOD
Camel and black provide the strongest premium expression, closing the styling sequence with contrast and maturity.
VISUAL RHYTHM
Family lifestyle reveal → product page with brand, item and price confirmation.
EDITING DIRECTION
Two clear two-second holds keep the retail message readable while preserving the family-story momentum.
SCENE 15 • 00:28.00–00:30.00
Closing / Call to Action
The premium family look resolves into a direct Father’s Day retail promptON-SCREEN COPY
FATHER'S DAY
DRESS DAD SMART.
BE THE FAVOURITE CHILD.
Dress Smart Onehunga
151 Arthur Street, Onehunga, Auckland
CREATIVE ROLE
The family appears together in the strongest premium look, turning the opening joke into a clear Father’s Day shopping invitation.