DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 05 / FATHER'S DAY
Father's Day styling • four curated looks • branded product pages
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:30.30
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • lifestyle music track
Selected looks: 02 / 04 / 05 / 06 • V4 final product pages
SCENE 01 • 00:00.00–00:03.00
Opening / Father's Day Styling
A warm father–daughter portrait introduces four curated looks for DadON-SCREEN MESSAGE
Father's Day curated styling
父親節精選穿搭
為爸爸挑選 4 套質感造型
CREATIVE PURPOSE
The opening positions the edit as a thoughtful Father's Day styling guide led by a warm father–daughter relationship.
VISUAL RHYTHM
A three-second hold establishes the family connection before the four detailed outfit reveals begin.
LOOK 02 • 00:03.00–00:09.00
Navy Polo + Light Khaki Trousers
海軍藍 Polo + 淺卡其長褲 • Classic Father's Day smart casual — clean, steady and polishedON-SCREEN LOOK
海軍藍 Polo + 淺卡其長褲
STYLE / MOOD
A familiar navy-and-khaki combination gives the first look an approachable, dependable character.
VISUAL RHYTHM
Daughter presents the outfit → father wears the complete look → product page confirms the shoppable items.
EDITING DIRECTION
Three stable two-second frames maintain a clear retail rhythm without camera shake.
LOOK 04 • 00:09.00–00:15.00
Burgundy Polo + Beige Linen Blazer
酒紅 Polo + 米色亞麻西裝外套 + 白色亞麻長褲 • Urban polish with a relaxed business-casual toneON-SCREEN LOOK
酒紅 Polo + 米色亞麻西裝外套 + 白色亞麻長褲
STYLE / MOOD
Burgundy and warm neutrals create a more dressed-up look while remaining comfortable and easy to wear.
VISUAL RHYTHM
Daughter presents the outfit → father wears the complete look → product page confirms the shoppable items.
EDITING DIRECTION
Three stable two-second frames maintain a clear retail rhythm without camera shake.
LOOK 05 • 00:15.00–00:21.00
Olive Jacket + White T-shirt + Dark Jeans
橄欖綠夾克 + 白色 T 恤 + 深色牛仔褲 • Relaxed outdoor styling with a confident modern edgeON-SCREEN LOOK
橄欖綠夾克 + 白色 T 恤 + 深色牛仔褲
STYLE / MOOD
The olive jacket introduces a casual weekend direction with enough structure to keep the outfit polished.
VISUAL RHYTHM
Daughter presents the outfit → father wears the complete look → product page confirms the shoppable items.
EDITING DIRECTION
Three stable two-second frames maintain a clear retail rhythm without camera shake.
LOOK 06 • 00:21.00–00:27.00
Navy Track Jacket + Black Track Pants
深藍運動外套 + 黑色運動長褲 • Active sportswear for a younger, energetic Father's Day choiceON-SCREEN LOOK
深藍運動外套 + 黑色運動長褲
STYLE / MOOD
A dark athletic palette creates the most energetic look in the sequence while keeping the presentation coordinated.
VISUAL RHYTHM
Daughter presents the outfit → father wears the complete look → product page confirms the shoppable items.
EDITING DIRECTION
Three stable two-second frames maintain a clear retail rhythm without camera shake.
SCENE 14 • 00:27.00–00:30.00
Closing / Call to Action
The father–daughter relationship returns with a direct Dress Smart retail messageON-SCREEN COPY / TRANSLATION
Father's Day at Dress Smart
父親節就來 Dress Smart Onehunga
Dress Smart Onehunga
立即到店選購
CREATIVE ROLE
Returning to the father and daughter closes the family story, while the store name and CTA turn the styling edit into an immediate visit prompt.