DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 04 / DRESS DAD PREMIUM
Playful wealth hook • three father looks • branded product pages
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:30.00
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • lifestyle music track
Eight numbered video frames • Video 02 branding • V7 final retail edit
SCENE 01 • 00:00.00–00:04.00
Opening / Dress Dad Rich Hook
A playful line connects Father’s Day styling with second-generation wealthON-SCREEN COPY / TRANSLATION
想當富二代？
Want to be second-generation rich?
先把爸爸穿出高級感。
Start by giving Dad a premium look.
CREATIVE PURPOSE
The humorous promise creates an immediate Father’s Day hook, then makes Dad’s wardrobe transformation the answer.
VISUAL RHYTHM
A direct-to-camera gesture and four-second hold give the large headline enough time to land before the first outfit reveal.
LOOK 01 • 00:04.00–00:12.00
Successful Business Dad
第一套 / 事業有成爸爸 • Navy blazer, white polo and tailored khaki trousersON-SCREEN LOOK
第一套 / 事業有成爸爸
STYLE / MOOD
A classic navy-and-khaki combination creates a confident business-casual look with broad Father’s Day appeal.
VISUAL RHYTHM
Four-second model presentation → four-second product confirmation with visible item, brand and price tags.
MOTION DIRECTION
A restrained push-in and soft transition add movement while keeping the fashion image and product details stable.
LOOK 02 • 00:12.00–00:20.00
Weekend Premium
第二套 / 週末高級感 • Olive jacket, light knit and cream chinosON-SCREEN LOOK
第二套 / 週末高級感
STYLE / MOOD
Olive, cream and white create a relaxed weekend palette that still feels coordinated, polished and premium.
VISUAL RHYTHM
Four-second model presentation → four-second product confirmation with visible item, brand and price tags.
MOTION DIRECTION
A restrained push-in and soft transition add movement while keeping the fashion image and product details stable.
LOOK 03 • 00:20.00–00:28.00
Quiet Luxury Dad
第三套 / 低調奢華爸爸 • Camel coat, black knit and dark tailored trousersON-SCREEN LOOK
第三套 / 低調奢華爸爸
STYLE / MOOD
Camel and black produce the strongest luxury expression, using restrained colour and clean tailoring rather than loud styling.
VISUAL RHYTHM
Four-second model presentation → four-second product confirmation with visible item, brand and price tags.
MOTION DIRECTION
A restrained push-in and soft transition add movement while keeping the fashion image and product details stable.
SCENE 08 • 00:28.00–00:30.00
Closing / Call to Action
Father and son return together outside Dress Smart for the final retail messageON-SCREEN COPY / TRANSLATION
父親節，幫爸爸穿出高級感。
This Father’s Day, give Dad a premium look.
父親節來 Dress Smart。
Premium styling at smart prices.
CREATIVE ROLE
The father-and-son pairing completes the story and places the Dress Smart storefront directly behind the final visit prompt.