DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 03 / NEW ZEALAND TRAVEL FASHION
Scenic travel storytelling • two model looks • retail product reveal
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:36.20
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • continuous master music track
SCENE 01 • 00:00.00–00:03.00
Opening / Scenic Fashion Hook
New Zealand landscape establishes mood, destination and styling promiseON-SCREEN MESSAGE / TRANSLATION
New Zealand's most beautiful scenery
Good mood, even better styling
Travel styling inspiration
STYLE / MOOD
Bright, aspirational and cinematic; landscape and fashion share equal importance.
VISUAL RHYTHM
A calm three-second opening creates a premium pause before the first model reveal.
LOOK 01 • 00:03.00–00:18.00
Alpine Blue
Lake Tekapo-inspired travel stylingON-SCREEN LOOK
Alpine Blue
STYLE / MOOD
Bright, optimistic lakeside travel styling with a polished casual finish.
MOTION DIRECTION
Begin with facial expression, then widen to confident walking; hair and clothing movement remain natural.
VISUAL RHYTHM
Close-up emotion → full-body movement → product tags → clean flat-lay confirmation.
LOOK 02 • 00:18.00–00:33.00
Fiordland Black
Milford Sound-inspired travel stylingON-SCREEN LOOK
Fiordland Black
STYLE / MOOD
Refined, weather-ready alpine styling in black, cream and charcoal.
MOTION DIRECTION
A composed close-up leads into natural walking on a realistic gravel trail beside the fiord.
VISUAL RHYTHM
Portrait confidence → scenic walking → shoppable product tags → coordinated flat lay.
SCENE 10 • 00:33.00–00:36.20
Closing / Call to Action
Final scenic frame with clear retail directionON-SCREEN COPY / TRANSLATION
New Zealand's most beautiful scenery
Good mood, even better styling
Visit Dress Smart Onehunga now
Offers and stock are subject to in-store availability
CREATIVE ROLE
The mature model remains inside the scenic world while the red CTA button gives the story a direct retail conclusion.