DRESS SMART ONEHUNGA
CREATIVE REVIEW BOARD
DS VIDEO 02 / FIVE ELEGANT WORKWEAR LOOKS
Fully animated • model-first • numbered 1/5–5/5
- FORMAT
- 9:16 • 1080 × 1920
- RUNTIME
- 00:31.77
- FRAME RATE
- 30 FPS
- AUDIO
- AAC • music bed
Creative direction for discussion • Chinese copy with English translation
SCENE 01 • 00:00.00–00:03.03
Opening / Café Conversation
Animated establishing shotON-SCREEN COPY
How to Dress Elegantly at Work
CREATIVE PURPOSE
A warm café conversation immediately places the fashion story in a relatable professional setting. It introduces elegance through lifestyle rather than a conventional retail opening.
STYLE / MOTION DIRECTION
Visual tone: warm timber, natural light and understated sophistication.
Movement: subtle head turns, smiles and restrained hand gestures.
Creative role: establish a premium but approachable workwear world.
LOOK 01 • 00:03.03–00:08.03
Sage Green + White Linen
Fresh, polished workwearON-SCREEN LOOK
Sage Green + White Linen
STYLE / MOOD
Fresh, polished workwear
MOTION DIRECTION
Model walks forward with a relaxed posture; clothing movement stays subtle and natural.
VISUAL RHYTHM
Model-first reveal, followed by a clean flat-lay product confirmation.
LOOK 02 • 00:08.07–00:13.07
Terracotta + Light Stone
A mature and composed workwear lookON-SCREEN LOOK
Terracotta + Light Stone
STYLE / MOOD
A mature and composed workwear look
MOTION DIRECTION
Model walks with a measured pace and restrained arm movement; face and outfit remain consistent.
VISUAL RHYTHM
Model-first reveal, followed by a clean flat-lay product confirmation.
LOOK 03 • 00:13.10–00:18.37
Cream + Charcoal
Elegant, professional business dressingON-SCREEN LOOK
Cream + Charcoal
STYLE / MOOD
Elegant, professional business dressing
MOTION DIRECTION
Confident forward walk. The jacket-free silhouette stays clean and suitable for a polished business look.
VISUAL RHYTHM
Model-first reveal, followed by a clean flat-lay product confirmation.
LOOK 04 • 00:18.40–00:23.40
Light Blue Shirt + Camel Trousers
Relaxed, polished business casualON-SCREEN LOOK
Light Blue Shirt + Camel Trousers
STYLE / MOOD
Relaxed, polished business casual
MOTION DIRECTION
Natural walking loop with small body shifts. The casual tailoring remains neat and credible.
VISUAL RHYTHM
Model-first reveal, followed by a clean flat-lay product confirmation.
LOOK 05 • 00:23.43–00:28.43
Burgundy Polo + Beige Linen
Confident, refined city styleON-SCREEN LOOK
Burgundy Polo + Beige Linen
STYLE / MOOD
Confident, refined city style
MOTION DIRECTION
Mature model walks smoothly with minimal gestures; facial identity and wardrobe stay stable.
VISUAL RHYTHM
Model-first reveal, followed by a clean flat-lay product confirmation.
SCENE 07 • 00:28.43–00:31.77
Closing / Call to Action
Animated café scene with final retail messageON-SCREEN COPY / TRANSLATION
Limited-time offer this week
Five elegant workwear looks
Visit Dress Smart Onehunga now
Offers and stock are subject to in-store availability
CREATIVE ROLE
Returning to the opening café completes the visual loop. Keeping the CTA inside the lifestyle scene makes the ending feel warm and editorial.